As we embark upon this journey to becoming a millionaire, there’s something that we must remember:

We must be virtuous.

In a strange way, making money is not about money. That’s a bit meta when you think about it, kind of like people who give seminars about how to make money by giving seminars about how to make money. No sense in trying to bite one’s own teeth.

I can’t remember where I heard it, but the idea of “Don’t Push, Pull” has been on my mind. (I’m thinking it was in Tim Ferriss’ Tools of Titans.) The idea is that we try to push our goods and services on people — selling them on why they need us — instead of simply creating what the market wants and allowing them to come to us (i.e., pulling them to us).

This is not to say that marketing and promotion are useless. We need to get the word out. But getting the word out and pushing someone to buy are two different things.

This is something that I have had trouble with in the past and, to an extent, I still have trouble with. I wanted to create whatever I desired then convince people why it was awesome. That’s an immature way to go about it. I’m learning that I need to refine my skills and products to “catnip” caliber, get people interested and wanting what I have. Pull, don’t push.

The slippery slope does not elude me. Pandering to people for the sake of money is not what I’m talking about. I’m talking about creating something or providing some service you want to provide which the market, at the same time, wants to consume. That proverbial sweet spot, the overlapping part of a Venn diagram.

This takes attention, focus, and thought. These three things don’t come easy or by default. I’m working on figuring out what I do and create that the market wants to consume. Not there yet, but I’m closer than I was yesterday. And as long as I’m closer tomorrow than I am today, I’m fine with that.

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